Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Charlotte Gift & Jewelry Show - June 2016
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The Charlotte Gift & Jewelry Show was organized in June of 1953 by Mr. Earl H. Mahone, Jr. and soon became one of the strongest regional shows in the country. After outgrowing Radio Center in Charlotte (1963), the show was moved to its current home, the Charlotte Merchandise Mart.?All shows run three days (Saturday, Sunday 9am- 5pm and Monday 9am- 3pm). Each show has an order writing and cash and carry section, with the exception of the Jewelry Show which is entirely cash and carry.