Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
CIBS 2018 5th Anniversary Caspian International Boat and Yacht Show
Azerbaijan has an immense marine potential in the region. The location of the country on the Caspian Sea, its long coastline and maritime borders with 4 countries create ideal conditions for the development of boat and yacht business, maritime transport, recreational water activities and water sports. That is why the Caspian International Boat and Yacht Show aims to promote development in this direction and combines sectors like boats, yachts, marine equipment and accessories, navigation and communication, ship and berth design and construction, yacht clubs and sailing schools, water sports and much more. Starting from 2016, the Boat & Yacht Show will be annually held alongside the Caspian International TransCaspian - Transport, Transit and Logistics Exhibition, one of the sectors of which is the Marine Industry. Participants of the TransCaspian exhibition are such state-owned companies as the Azerbaijan Caspian Shipping CJSC, Baku International Trade Sea Port, the State Maritime Administration of the Republic of Azerbaijan, as well as commercial organizations in the field of shipbuilding and port infrastructure, marine registers, and freight forwarding companies.