Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Joining forces to co-present COLLABORATE allows the IOUG, OAUG and Quest to bring you the best practices and user-driven training that each user group offers. Plus, COLLABORATE attendees have access to the greater Oracle community — more exhibitors, Oracle representatives and other Oracle users.
Each organization develops its own slate of educational content and plans activities geared specifically to its respective community, but at the end of the day, we all benefit from the shared COLLABORATE experience. The IOUG, OAUG and Quest continue to function as independent user groups serving separate audiences.