Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Controversies and Advances in the Treatment of Cardiovascular Disease
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The two-day scientific program will offer realistic views on many controversial issues in cardiovascular disease today. The latest data will be presented from the perspective of cardiologists, interventionalists, and surgeons (invasive and minimally invasive), which will allow participants to weigh the pros and cons of different approaches, and discuss the many standard and emerging hybrid methods of treatment for complex cases of cardiovascular disease. Sessions will include combinations of state-of-the-art lectures, debates, and roundtable discussions.