Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Cottage & Lakefront Living Show - Grand Rapids
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Say "the cottage" to almost any Michigander and memories rush forward like waves: the screech of gulls, or the squeal of old oarlocks; falling asleep to the rhythm of the surf, or waking to a chorus of frogs; sand in the sheets, or fish scales in the sink. Mostly, though, they're memories of family, because here in the Great Lake State the cottage is a tradition that's handed down from one generation to the next.