Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
CPM Collection Premiere Moscow Spring 2018
Leading Eastern European trade fair and order event, the Igedo Company’s international presence – CPM presents international fashion trends in the Russian metropolis Moscow twice a year. To the tune of 22.600 trade visitor come together at the Expocentre fair grounds to browse 1.000 collections from international exhibitors in the CPM premium, CPM kids and CPM accessories segments as well as Mode Lingerie & Swim Moscow.