Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Drug Repositioning Conference
This year's conference will highlight the latest developments in the fields of drug repositioning, repurposing and rescue. This conference will also serve as an integral meeting place for those engaged in efforts to further drug development through new means of collaborations, including via patient advocacy efforts and industry/academic/government cooperation. Boston, MA (hotel TBD)