Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Fit Expo - San Jose
This is the 4th year of the San Jose Expo and organizers are projecting attendance to grow to over 20,000 people or more.
Event will feature many of the same great fitness, physique, martial arts, and strength contests that have made the L.A. show the biggest fitness expo on the West Coast. This includes bodybuilding, physique, figure and bikini contests, the Gracie Jiu Jitsu tournament, Battle of the Bars calisthenics competition, the USPA power lifting meet, the Odd Haugen Strongman Challenge, the California Affiliate Showcase “featuring CrossFit style adult team competitions”, and an amazing MMA demonstration and performance area.
In addition, there will be fitness fashion shows, a group exercise program featuring the hottest classes and top instructors, celebrity athlete seminars and our popular “Healthy Eating and Living Pavilion” featuring cooking demonstrations, recipe makeovers and plenty of sampling.