Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Food and Drink Trade Show
The Food & Drink Trade Show showcases a unique mix of inspirational speciality food & drink products, from a wide range of exhibitors; from the small and regional, to those who trade throughout the UK and internationally. It also features a popular demonstration kitchen. With The Gold Cup, Easter, May Bank Holiday and half term holidays over, it is perfectly timed for businesses to take a breather, see what's new out there, get stocked up for the summer season, and get ahead for Christmas. Try out new specialist products on your customers, and take this mid-season opportunity to fine-tune your menus, or replace products that have been less popular, without having to wait until the off-season. Taking place at The Centaur, at Cheltenham Race Course, the show is easy to get to, has plenty of free parking, and has all the professional facilities that a growing show needs. The show’s main partners for 2015 are Taste of the West Ltd, and Heart of England Fine Foods, with support from Food & Drink Wales, Target Catering Equipment, and Gloucestershire Catering College.