Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Food & Drink Trends & Innovations Conference
Monetising Insights Into The Latest Consumer, Online & Multi-Channel Retailing Trends: Translating Trends Into Profitable Food & Drink Innovations & Boosting Sales With Hard-Hitting Instore & Online Communication Strategies
The Food & Drink Trends & Innovations Conference Monetising Insights Into The Latest Consumer, Online & Multi-Channel Retailing Trends: Translating Trends Into Profitable Food & Drink Innovations & Boosting Sales With Hard-Hitting Instore & Online Communication Strategies A One-Day, Industry-Led Conference & Networking Event, 19th May 2015, One America Square, London. Download the brochure here to see the full agenda: www.foodanddrinkconference.com/brochure 20+ Senior Food & Drink Brands & Retailers Speaking From The Frontline: Mondelēz International • ASDA • Coca-Cola Enterprises Ltd • Kellogg’s Snacks • SPAR UK • Müller Dairy • Burton’s Biscuit Company • Dairy Crest • Kerry Foods • Iglo Group Ltd • 2 Sisters Food Group • The Saucy Fish Company • BP Retail • The Jersey Royal Company Ltd • Mondelēz International • MySupermarket Ltd • Brown-Forman Beverages • Bettys & Taylors of Harrogate • Aryzta Bakeries Europe • Halewood International • Costcutter Supermarkets Group Ltd New Case Studies With Practical, Frontline Experiences & Advice On Exploiting Key Consumer, Online & Multi-Channel Trends To Innovate Your Food & Drink Product Offering: 1. Turn Insight Into Profitable Innovation: Proactively translate trends and consumer insights into your NPD processes 2. Retailer Experiences & Insights: How to increase your visibility instore and online and exploiting current product, consumer and discounter trends 3. Social Media As An Engagement Tool: Increase brand awareness, build long-term loyalty and boost sales, whilst clearly demonstrating meaningful results and ROI 4. Restaurants, Food To Go, Flavours & Macro Trends Spotlights: Capitalise on new trends for hard-hitting, profit-boosting strategies 5. Monetising The Health Trend: Effectively navigating and responding to the current trend for healthy food and drink products 6. Optimising Digital Visibility & Impact: Cutting-edge tools to maximise your online visibility, engagement levels and impact 7. Capitalising On Discounter Success: Optimising product and ranging strategies to effectively respond to the growth of the discounter 8. Innovative Multi-Channel Trading & Marketing: Integrating and optimising different on and offline channels for maximum customer engagement 9. Building Consumer Trust: Practical strategies to build consumer confidence with believable and convincing promotions and marketing 10. Driving New Usage Opportunities: Creating new usage opportunities to expand the category and increase sales For more information please email email@example.com or call +44 (0)20 3479 2299.