Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Food Marketing Institute - FMI's Midwinter Executive Conference 2018
ou won't find a more qualified, captive audience of executive-level attendees anywhere else. The Midwinter Executive Conference is a member invitation-only event. Supplier partners quality for at least 2, and up to an unlimited amount of invitations, depending on your level of associate membership with FMI.