Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Glee Gardening Exhibition, Birmingham
Glee provides an inspiring and fresh approach to garden retailing. Presenting over 500 exhibitors and over 10,000 visitors Glee is the largest UK’s gathering of supplier, buyer and industry professionals of the year. It is the perfect place to discover the markets new, innovative and bestselling products, as well as network and make new connections. Glee also runs a host of topical seminars to help grow businesses and encourage the industry to develop and share.