Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
THE GRASS YARN & TUFTERS FORUM 2018
AMI’s Grass Yarn & Tufters Forum 2018 will take place on the 9-11 April 2018 in Barcelona, Spain. The 13th annual edition of this well-respected conference will focus on technical and commercial developments in the artificial grass/synthetic turf supply-chain.
There are many sources of technology driving change. Technical requirements are becoming clearer, sophisticated and sometimes more challenging. Developments in technology are yielding better products and better value-propositions.
Demand is growing rapidly in both established and new applications but with different drivers, different propositions and different channels-to-market. Retaining or even gaining market share is a major challenge for industry participants. The industry is undergoing structural change as companies seek to maximize their opportunities and adjust to new market entrants.
The Grass Yarn & Tufters Forum 2018 will give delegates the opportunity to discuss the industry’s issues, lobby for changes, gain understanding of opportunities and challenges facing their businesses. Like the Grass Yarn & Tufters Forum in 2017 we intend to have a fantastic line-up of speakers, provide excellent networking opportunities and attract over 160 delegates from 25 countries.