Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Heavy Duty Aftermarket Week (HDAW) - 2018
2018-01-22 - 2018-01-25
Event contact title
Media and Communications
Event contact first name
Event contact last name
Event contact telephone number
Heavy Duty Aftermarket Week is the largest North American gathering of the independent heavy-duty industry. More than 2,300 executives and managers from the U.S., Canada and six other countries including distributors, suppliers, service providers, educators and industry media attended the 2017 conference in Las Vegas. It was created by the industry's leading trade associations and marketing groups with a long-term goal of consolidating the many annual events on the industry calendar and to create the most valuable event for the heavy duty aftermarket. Heavy Duty Aftermarket Week Offers: Valuable networking opportunities with the top industry executives of all major heavy duty manufacturers and distributors through meetings and social events. In addition, many individual associations also will be conducting events in conjunction with Heavy Duty Aftermarket Week. A broad range of educational opportunities featuring top speakers and panelists. The industry’s most successful One-on-One Business Meeting program between manufacturers and distributors. More than 1,800 pre-scheduled meetings are anticipated to be held at HDAW '18. The opportunity to see manufacturers’ senior executives and their latest products at an aftermarket-focused expo - open only to distributors.