Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Home Appliances, Lighting & Electronics Exhibition
To fully capture the burgeoning lighting and electronics industry in the global market, a brand new trade fair, named Asian Lighting & Consumer Electronics Exhibition will be launched in Pazhou Poly World Trade Expo, Guangzhou of China in April 14-17 and October 14-17, 2014 exclusively for Asian manufacturers and suppliers. The exhibition is positioned as a genuine international trade fair for featuring exhibitors coming from all over Asia and other international origins, many of whom may seldom show up in the China trade fairs. This will cast strong appeal to both local and overseas buyers who are keen on looking for products from international suppliers. Riding on its strategic positioning, excellent timing to coincide with Canton Fair-Phase 1 and convenient location, the new show is set to become an exceptional sourcing platform for buyers converging on Guangzhou visiting the Canton Fair.