Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
HSMAI's MEET West
HSMAI’s MEET (Meetings, Events, Education, & Technology) expos are trade shows designed for hospitality sales and marketing professionals to present their properties, destinations and services to the industry’s leading planners and decision-makers.
HSMAI’s MEET MidAmerica and MEET West events will expand beyond the traditional trade show by introducing intimate, one-to-one appointments and fully hosted buyers.