Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
IBTM America is an exclusive and private event where 250 exhibitors and 250 premier meeting planners are carefully selected based on their industry relevance, expertise and business they have to place resulting in an all-important 1 to 1 ratio. Tailored to the U.S. market, IBTM America serves and guarantees the attendance of top-level decision makers from across the U.S. and overseas. IBTM America takes place in Chicago, June 2015.