Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ICAST (International Convention of Allied Sportfishing Trades)
2016-07-12 - 2016-07-15
ICAST, the world’s largest sportfishing trade show, is the premier showcase for the latest innovations in fishing gear, accessories and apparel. ICAST is the cornerstone of the sportfishing industry, helping to drive recreational fishing product sales year round.