Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ICON-Xchange - International Concrete Exposition
2016-02-21 - 2016-02-29
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The 2014 ICON-Xchange is evolving from the traditional trade show format to a business to business meeting format and will include a more intimate expo setting for manufactured concrete hardscape and masonry products industry. Organizers say the changes allow for much more ?one-on-one time with specific vendors and producers.
The ICON-Xchange Marketplace is a lively showcase of the products, materials, equipment and _x0003_services you need, introduced and demonstrated by the people you need to know. NCMA is providing comfortable equitable booths with backwall and furniture. Join us for the latest innovative technologies and solutions by industry leading companies. This experience is unparalleled to any in the industry! ICON-Xchange is bringing the focus back to the concrete hardscape and masonry community. MEET with current colleagues and associates as well as make new contacts. CONNECT in a new setting; attendees get immersed in the offerings of ICON-Xchange. LEARN what is new in the industry, best practices and how to utilize available resources.