Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Illinois Fertilizer & Chemical Association - IFCA Annual Convention & Trade Show 2018
To assist and represent the crop production supply and service industry while promoting the sound stewardship and utilization of agricultural inputs. The 2018 IFCA Annual Convention is January 16-18, 2018 at the Peoria Civic Center. (The trade show dates are January 17 & 18, 2018.)