Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
IMATS Los Angeles 2018
What better place to connect with working make-up artists than the historical hub for film and TV productions? IMATS established the world’s first-ever make-up artist show in Los Angeles in 1997. Here you can learn from and network with thousands of make-up artists working in film, TV, fashion and red carpet. Stock your kit or make-up bag by visiting any of the hundreds of exhibitors.
Professional make-up artists and enthusiasts of all kinds attend.