Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2016-04-12 - 2016-04-14
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+44 (0)20 8439 5456
In-cosmetics has become the unrivalled business platform for personal care ingredients and the number one international meeting place for cosmetics innovation.
Visitor Profile Cosmetics and beauty manufacturers, research institutions and distributors. Key job functions include: Development/Formulation, Management/Business Development, Marketing, Buyer, Consultant, Production, Quality & Safety Control/Regulatory Affairs 70% of visitors are international from 100 countries and 30% are local.
Exhibitor Profile Manufacturers and suppliers of raw materials and ingredients for the cosmetics, toiletries, personal care and fragrance industries Testing and research laboratories Publications, software companies and Trade Associations dealing with the personal care industry 90% of exhibitors are international from over 40 countries and 10% are local.