Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Institute of Management Accountants IMA'S 97th Annual Conference & Exposition
2016-06-18 - 2016-06-22
Event contact title
Director, Partnership Marketing, Business Development
Event contact first name
Event contact last name
Event contact telephone number
(800) 638-4427, ext. 1560
IMA's Annual Conference and Exposition provides the opportunity to network with other business colleagues to acquire industry knowledge and remain current with the latest professional standards and trends.? Gain insightful perspectives from the dynamic guest speakers, while earning valuable continuing education credits.
Engage with CFOs, controllers, finance department executives, accountants, analysts, and other practioners. Meet existing and potential customers, gain qualified leads, and make business happen! IMA members understand how products and services impact the entire organization and not simply one functional area. This provides you with numerous opportunities to cross-sell and up-sell.