Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Furnishing Accessories Exhibition
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Never have accessories assumed such an important role as in recent years, whether in the world of fashion or that of furniture. Just as a particular shoe, scarf or bracelet can give that defining touch to one's wardrobe, so does the simple introduction of a rug or a well-placed pillow confer a new dynamic to a living room. Likewise, a set of coloured towels can reanimate a bathroom; vases and dried flowers can refresh a kitchen; bed linens and a duvet cover can renew a bedroom.
Visitors 2014 106,317 Italian and 205,464 foreign (global statistics of 2014 exhibitions: Salone Internazionale del Mobile, International Furnishing Accessories Exhibition, EuroCucina, International Bathroom Exhibition)
Exhibitors 2014 208 Italian, 46 foreign