Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Society of Weighing & Measurement - ISWM Conference and Expo
2016-02-09 - 2016-02-12
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ISWM Executive Director
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The International Society of Weighing and Measurement is the trade association for weighing and measurement industry professionals. With nearly 600 members in the United States and 27 countries around the world, the ISWM is committed to promoting and enhancing the professionalism and success of our industry. ISWM members include manufacturers and dealers/distributors of weighing equipment, state weights and measures officials and industry end users. From the finest precision balances to massive railroad and truck scales, ISWM members supply products critical to global commerce, helping industry to achieve the highest possible standards and efficiency.