Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Sportsmen's Exposition - Salt Lake City 2018
More than any other ISE, the Utah expo is a gear-selling giant, offering exhibitors an ideal introduction to the outdoor-recreation marketplace: distribution, customer acquisition, research, sales. Gear in hand, attendees want to get out there. ISE offers adventures in seven countries, while Utah, Alaska, Colorado, California, Wyoming and Idaho are top North American destinations. Utah is an outdoor destination: fishing and hunting, for sure, but also offroading, camping and cycling. 48% of attendees are under 40, while 43% are in the prime earning years of 40-64.