Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ITE & MICE 2016
2016-06-16 - 2016-06-17
With only 7.2 million people and her citizens can visit some 140 destinations visa free, Hong Kong in 2014 spent US$22.8 billion on international travel and ranked Asia's 4th largest source market; and her residents made over 86 million departures. Asia's long established and Hong Kong's only travel fair, ITE & MICE 2015 drew from 50 countries and regions 607 exhibitors with 85% from abroad; 11874 buyers and trade visitors (around 75% from Hong Kong & 25% mainland China and abroad) in two trade days; and 78116 public visitors (over 85% FIT or private tour group). Among its buyers and trade visitors, 6198 (52.2%) were from travel agents, 2534 (21.3%) from MICE and corporations, and 907 (7.6%) from media etc.
Professional worked in Travel Agent / Tour Operator, Airline, Hotel and other travel Industry, Travel trade Publication / Media, etc, or involved in Company’s business travel budgetting / bookings / policy settings ; Planning & organising events / meetings / incentive trips; Managing the business travel budget ; Deciding incentive for employees, etc.
The profile: Airlines; Attractions;Cruise Holiday;Ground Transportation;Honeymooning/Overseas Wedding;Hotels/Accommodation Providers; NTOs/Tourism Authority/Travel Association;Online Travel/Technology;Other travel related products/services suppliers;Special Themes Holidays;Study Tour/Youth Travel;Tour Operators/Travel Agents;Travel Media/Publication;Training for Travel Industry;Travel Insurance/Banking; Wellness & Medical Tourism
16/09/2016 to 17/09/2016 Trade Only 18/09/2016 to 19/09/2016 Open to public