Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
JEWELLERY & WATCH BIRMINGHAM 2018
Jewellery & Watch is the UK’s largest dedicated trade event set within the heart of the UK jewellery & watch industry.
Taking place in February, a key buying month, Jewellery & Watch Birmingham is perfectly timed and ideally positioned to provide inspiration, innovation and insight for 17,000 buyers within the jewellery and watch industry.
Taking place at the Birmingham NEC, the show reflects the historical link between the jewellery trade and the Birmingham Jewellery Quarter and showcases a dazzling display of influential jewellery and brands from more than 350 exhibitors.