Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Laureate Awards 2018
Since its inception, Aviation Week’s Laureate Awards have honored extraordinary achievements in aerospace. Innovators that represent the values and vision of the global aerospace community have changed the way people work, and move through the world.
Aviation Week continues to recognize the very best accomplishments in the four pillars of our industry: Defense, Commercial, Space and Business Aviation. Innovation is achieved through the groundbreaking vision and dedication of each industry segment.