Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Moda Manhattan, September 2015
An upscale trade event providing a concise mix of carefully juried RTW for the Modern Contemporary retailer. Moda features fashion resources ranging in apparel from every category possible and takes place in New York and runs concurrently with AccessoriesTheShow and Fame.
Moda Manhattan provides retailers with ready to wear collections in over thirty classifications. At Moda , one can expect to find well edited apparel from upcoming designers, fine nationally recognized brands and key international collections. Moda Manhattan is a professional trade show event produced for the fashion and is not open to the public.
Moda is conceived and merchandised to meet the needs of RTW buyers of better, bridge and designer collections.