Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Naidex Independent Living Exhibition
Naidex National is the largest and most inclusive independent living and disability event in the UK. Naidex National presented over 300 exhibitors and more than 10,000 visitors attended in 2014, including self-funding consumers, carers, health and social care professionals, equipment professionals, retailers and suppliers. Naidex National is an established and trustworthy event having delivered a powerful audience for 40 years and forged strong partnership with key associations such as ‘The College of Occupational Therapists’ and the ‘National Wheelchair Managers Forum’.