Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Northwestern Building Products Expo 2018
Connecting lumber and building material retailers to the people, programs, products and resources to help them to be highly-functioning, sales-driven businesses.
Any company with products or services sold to lumber and building material retailers.