PAX Australia 2016

Event contact title
Marketing Manager
Event contact first name
Laura
Event contact last name
Blagys
Email
info@paxaustralia.com.au
Event contact telephone number
02 9422 2500
Description
PAX (Penny Arcade Expo) is a festival for gamers to celebrate gaming culture. It's the largest consumer games event in North America, first held in Seattle in 2004 and nearly doubling in size each successive year and expanding to a second show in Boston in 2010. A festival celebrating games culture, it connects the world’s leading game publishers with their most avid fans while providing an inclusive community environment. PAX Australia combines the exciting program from the international shows with local content and community events. International guests, speakers, musicians and developers will join local game industry representatives to showcase games and community events in Australia.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.