Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Playtime Tokyo August 2017
Created 8 years ago, Playtime Tokyo is the number one trade show dedicated to the universes of children and maternity. With a comprehensive range of collections that include baby, junior, maternity, baby gear, gifts, and interior design, Playtime brings 200 international brands together in the Shibuya district.