Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
PREMIERE VISION PREVIEW NEW YORK JULY 2017
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+33 (0)4 72 60 65 00
Through this event, Première Vision provides an opportunity for North American professionals to meet some 360 exhibitors, selected from among the world’s top weavers, leather producers, accessories companies, designs studios and manufacturers. The Première Vision fashion information, shown during the two days of the show, provides a preview of the trends. With fashion seminars, an inspirational forum with selected fabrics & leather, and a color range presented in exclusivity, Première Vision New York provides the kick-off to the new season.