Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Salone Internazionale del Mobile
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The Salone del Mobile is the global benchmark for the Home Furnishing Sector. An invaluable tool for the industry as well as an ongoing, quite extraordinary promotional vehicle. The Salone made its first appearance in 1961, designed to promote Italian furniture and furnishing accessories on the export market, and it has continued to do so impeccably, ensuring that the quality of Italian furniture is known to all four corners of the earth, and continues so to do, with half of all its visitors coming from around the world.
Visitors 2014 106,317 Italian and 205,464 foreign (global statistics of 2014 exhibitions: Salone Internazionale del Mobile, International Furnishing Accessories Exhibition, EuroCucina, International Bathroom Exhibition)
Exhibitors 2014 989 Italian, 374 foreign