Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Sofia Sport & Healthy Life Exhibition
There is a wide variety of sports and an increasing interest in new tendencies and ways, in which we can improve our health and physical shape. The Sofia Sport & Healthy Life exhibition will become a place for presentation of brands and trends, and for the gathering of importers, manufacturers, traders and consumers. The framework of the exhibition includes: equipment and facilities for various sports, natural and organic foods, beverages, clothing and cosmetics, holistic approaches to health, dietary practices and more. The profile of Sport & Healthy Life is both business directed and customer oriented. It combines professional opportunities for new partnerships for the business with a wide selection of brands and products for the consumer to choose from. Winter sports will be the focus of the first edition of the exhibition. Appreciating the numerous benefits of physical activity, more and more Bulgarians are beginning to change their habits. Our country is one of the most attractive European ski destinations, with well-developed mountain tourism. Furthermore, we are amongst the five most renowned bicycle manufacturers in Europe. Golf is one of the most luxurious sports with an increasing popularity, causing tournaments to be held in different geographical locations. The existence of 7 golf courses has helped Bulgaria to win the hosting of several professional and private golf tournaments. Sofia has recently received the prestigious title of European Capital of Sports for 2018, which is a recognition for the achieved results and a guarantee for the continuation of the investment processes in sports infrastructure. The production of bio products is on its way to becoming a potential market niche due to the rising demand, the change in consumer’s culture and the availability of ecologically clean lands.
VISITORS Business visitors Importers, wholesalers and retailers Suppliers of retail chains Organic shops, drugstores, pharmacies Sports federations and clubs Designers, engineers, architects and investors Construction companies Owners and managers of fitness and SPA centers Owners of hotels, restaurants, guest houses Representatives of educational institutions, schools and kindergartens Organizers of team buildings, trainings and coaching, corporate events Tourism associations, cabin managers Representatives of municipalities and public administration Companies operating in various industry sectors Final consumers
Exhibitors profile: Sports equipment, outfits and accessories Winter sports: skiing, snowboarding, short track speed skating, ice hockey, biathlon, figure skating, sledding etc. Ball games: tennis, football, volleyball, basketball, golf and others Gymnastics Athletics Horse riding Motor and aerial extreme sports Water sports: swimming, rowing, canoeing, rafting, diving, kite surfing etc. Cycling Boxing Martial arts Sports programs - yoga, aerobics, spinning, pilates, zumba, kangoo jumps, shaping, CrossFit, yogalates, tae bo, Bulgarian traditional dance, Latin dance and new trends Hiking & Mountain equipment Fun Sports: bowling, darts, billiards, snooker, air hockey machines, table football, paintball etc. Travel gear, equipment and accessories Sports facilities and equipment for halls, stadiums and playgrounds Fitness equipment Sports awards: plaques, medals, trophies and souvenirs Services Sports and recreational procedures Trainings Insurance Specialized literature HEALTHY LIVING Organic food and drinks Natural foods and drinks Diet foods and drinks Super foods Vitamins and mineral supplements Nutritional supplements Herbal products Natural and organic cosmetics Organic products: textiles, clothing Holistic health (color therapy, aromatherapy, light therapy) Homeopathy