Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Toronto International Boat Show 2018
2018-01-12 - 2018-01-21
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North America’s Largest Indoor Boat Show - celebrating its 60th Anniversary in 2018, the Toronto International Boat Show is the premiere boating event in Canada, and one of the world’s leading boat shows. More boats are purchased at the Toronto Boat Show than at any other place or event in Canada. Recreational boating manufacturers, dealers, retailers and service providers tell us it is a key part of their marketing strategy, and accounts for a significant percentage of annual sales -- done onsite at the show, and in the months following the show.