Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Travel Goods Show
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The International Travel Goods Show is the largest gathering of retail buyers on the planet — everyone from big players like Walmart, Macy's and Target, down to the individually owned and operated independent retailers who live and breathe travel products. The Show is the number one place retailers go to discover what's new and trending, and where they stock up for the selling season. Which means you need to be on the Show floor if you want your products on retailers' shelves. Secure your space at The Show, and secure your product space at retail.