Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Upper Midwest Bakery Association Convention
2016-01-30 - 2016-01-31
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The UMBA is an association of bakers, cake decorators, bakery employees, food service personal, and partner businesses involved in the baking industry; representing the interests of our industry, consumers and communities through: Education, Networking, Creating Lasting Relations