Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Western Pool & Spa Show
2016-03-10 - 2016-03-12
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With attendance topping 10,000, the Annual Western Pool & Spa Show has become one of the premier pool and spa industry trade shows in the United States. Yet it still remains faithful to it's original purpose - to educate and train pool and spa service technicians and the trade while giving manufacturers and distributors the opportunity to reach this very specific and influential portion of the swimming pool and spa industry.