Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Winning Digital Marketing Financial Services Conference
Boost Digital Performance With Engaging Content & Integrated Cross-Channel Marketing Strategies To Optimise The Digital Customer Journey In Financial Services
The Winning Digital Marketing Financial Services Conference Boost Digital Performance With Engaging Content & Integrated Cross-Channel Marketing Strategies To Optimise The Digital Customer Journey In Financial Services. A One-Day, Industry-Led Conference & Networking Event, 3rd March 2015, One America Square, Central London. PLUS! A Separately-Bookable, Post-Conference, Half-Day Workshop, 4th March 2015 AM) Compelling Social Media Content In Financial Services Download the brochure here to see the full agenda: www.digitalfinanceconference.com/brochure 19 Industry Leaders. One Day. Written By Brands, For Brands: Harnessing The Customer Journey • Tracking Digital Behaviour • Social Media ROI • Engaging Social Media • Channel ROI • Engaging Content • Brand-Building Content • Mobile Devices • Optimised Websites • Future Strategies & Innovations • Search Barclays Direct Investing • HSBC • AXA Wealth • M&S Bank • Nationwide Building Society • Hiscox • Standard Life • Hitachi Capital • ABN AMRO Commercial Finance plc • AXA Business Insurance • Coutts • Legal & General Insurance • AIG Europe Ltd • Jupiter Asset Management • RSA •MoneySuperMarket.com • Old Mutual Wealth • Endsleigh Insurance • LV= Are Your Cross-Channel Marketing Strategies Demonstrably Engaging Customers & Driving Sales Across The Whole Digital Customer Journey? 1. Map The Digital Customer Journey Effectively: Gain greater insight into your various customer segments to create digital strategies which deliver real results within the constraints of financial services 2. Innovative Techniques To Track Behaviour Across Multiple Channels: Form a coherent, single customer view across multiple devices and touchpoints 3. Demonstrably Harness The Power Of Social Media In Financial Services: Create compelling, compliant content to engage customers and accurately measure and evaluate social media ROI 4. Advanced Measurement Techniques For Channel ROI: Accurately evaluate channel performance and ROI within multi-channel campaigns for clever budgeting 5. Engaging, Brand-Building Content In Financial Services: Build your digital brand presence to win customer attention, increase conversions and foster loyalty 6. Optimising Search: Understanding how customers are using search online today and how you can operate within the guidelines for smooth transitions 7. A Fully Optimised, Powerful Website? Improve conversion rates and enhance the customer experience with well-designed, hard-hitting websites 8. Commercialising Mobile Devices: Expert advice on capitalising on the ever-evolving mobile space 9. Future-Proof Your Digital Strategies: Embrace emerging trends and innovations to stay ahead of the digital curve For more information please email firstname.lastname@example.org or call +44 (0)20 3479 2299.