Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
World Low Cost Airlines Congress 2015
Now in its 12th year, The World Low Cost Airlines Congress is where the global aviation industry comes together in Europe. Senior executives from airlines and airports across the world gather to network and share ideas on how to boost profits and improve the passenger experience. This year the format is being refreshed to include more interviews with aviation sector game-changers, new chat show-style panels (hosted by a well-known broadcaster), interactive roundtables and a rapid-fire on-floor seminar showcasing the most exciting upcoming technology innovations. Already confirmed for 2015 are industry leading CEOs such as Alex Cruz - Vueling, Bernard Gustin - Brussels Airlines, Sertac Haybat - Pegasus Airlines and Pieter Elbers – KLM and many more.