Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2015-08-17 - 2015-08-19
WSA@MAGIC is the energy of fashion. Focusing on retail’s hottest market category, WSA@MAGIC is the industry’s standalone resource for fast fashion footwear. With a global base of product and buyers from over 100 countries, WSA@MAGIC boasts on-trend, affordably priced footwear for women, men, juniors and children. Offering the largest selection of fast fashion footwear anywhere in the world, WSA@MAGIC is the only show dedicated to this market category.
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