The fourth largest outdoor agricultural machinery event in the United States. With over 45 conferences, and over 40,000 attendees it draws attendees from eight states and two Canadian provinces. The show is 42 years old.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.