Fresh Summit brings together the leaders in the world of fresh produce to conduct business and examine trends and topics of common interest. The exposition is the largest fresh fruit and vegetable show in the Americas.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.