Greenbuild is the world's largest conference and expo dedicated to green building. The ideals and passion of the green building community come alive at Greenbuild, and the buzz is contagious. Greenbuild brings together industry leaders, experts and frontline professionals dedicated to sustainable building in their everyday work and lives.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.