ICUEE, also known as The Demo Expo, is the largest event in North America for utilities and utility contractors seeking new equipment, technologies, and best practices for construction and rehabilitation projects. With 25 acres of exhibits to explore, attendees can comparison shop more than 800 suppliers through equipment test drives and interactive product demonstrations. The attendee of ICUEE is utility contractors in the following sectors: electric, telecommunications, wastewater, water, natural gas, cable, and rail. The 2013 event co-located with H2O-XPO and iP Utility Safety Conference & Expo. The show also added 11 co-location education programs and events representing more than double from 2011. 2013 featured a new indoor ?demo stage? on the show floor.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.