The Interior Design Show is Canada's largest contemporary design fair. Since the doors first opened in 1999, IDS has been visited by over 500,000 design professionals, design savvy consumers and media; it has served as a design industry hub providing a unique and unrivalled business opportunity for thousands of design-forward businesses.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.