The International CES is the world's gathering place for all who thrive on the business of consumer technology. Featuring the largest, global hands-on showcase of emerging innovation, CES represents all aspects of the technology spectrum. CES reflects and drives the magic, wonder, energy and promise of consumer technology while bringing together leaders from a broad array of industries to survey and transact.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.